In your pursuit to make money online, you have probably heard the term “organic traffic.” Growing organic traffic is a beginner-friendly method that can generate online sells practically for free. Know that traffic in organic traffic refers to web traffic or in layman’s terms, the number of viewers a website receives. In this article, we’ll discover what organic traffic is and how to gain more organic traffic to your site, thus making more money for your business or brand.
So what is organic traffic?
Organic traffic is the combination of two terms “organic search” and “web traffic.” Organic search is someone entering a search query into a search engine and thus a website gaining a visitor instead of that visitor being sent via an advertisement. Web traffic references the number or amount of visitors a webpage or website receives. So, Organic traffic is a term referring to the portion of visitors a website gets from search engines alone.
In the world of online marketing, there are two main objectives. The first objective is “driving traffic,” while the second is “converting traffic.” Mastering these two objectives will make you a full time living from your laptop. Obviously, we will want to understand what traffic is and how we can direct it. But before we can control traffic, we must grow it, and that’s where organic traffic comes into play.
All About Organic Traffic
Organic traffic results to the rankings that are found naturally/organically on a search engine’s search result. In other words, you can say, organic traffic is actually opposite to paid traffic. Organic traffic is not promoted by any paid advertisement, but rather, is searched in the search engine itself according to the popularity and relevance of the search. A visitor who visits your website organically comes directly from the search engine’s result like Bing or Google and is not referred by any other site.
As you can see organic traffic solely depends on your quality of content and relevant information you provide through your blog posts. However, this is only one way to attract new organic visitors to your website. There are several cost-effective ways to increase organic traffic. That’s why beginner online marketing often focuses on increasing organic traffic through Search Engine Optimization or SEO.
It should be noted that organic traffic is one of the critical components to establish your online business. Many online companies, when starting up, want to know how they can increase their websites traffic. I have listed several ways to increase web traffic organically below.
Steps to increase organic traffic
There are various ways to increase your organic traffic, and above all, SEO is the most important one. Let’s get started with SEO.
Create Content With SEO In Mind.
Search engines must have a clear idea of what your content is about. Understanding your content means it will rank higher in related search queries. You need to make your site search engine friendly by producing relevant content to your niche, so your viewers find what they are looking for. The different aspect of SEO may include:
- On-Site SEO
- Easy to navigate
- Clean and professional design
- Having the appropriate pages like “contact” “terms and service” and “about” pages
- Off-Site SEO
- promoting your website via social media
- Promoting your website via advertisements
- On-Page SEO
- Post about and with popular keyphrases in your niche
- Written content is an appropriate length for competition
- Content is formatted correctly and engaging
Previously On-site an On-page SEO was all about keyword density and keyword placement. But today it’s more about understanding what your audience wants, who they are, and what topics you can create to fulfill their needs. Your website should have content that is in-depth, unique, user-friendly, and trustworthy and aligned with the user search intent. Also, it’s essential to ensure Titles, tags, descriptions, and URLs, will all align with your topic.
Blog regularly
Maintaining a proper blog frequency does not only keep the reader happy but also the searches engines. Blogging is the most effective way to increase organic traffic. It lets you go more in-depth and create a big catalog of authentic and helpful content.
Because it’s not only about creating more blog posts, they also need to be relevant to your niche. Posting irrelevant and filler blogs can do more harm than good. So be careful. When writing blog posts, make sure they are infused with the right keywords, and they are closely related to your niche.
Link Building
Link Building is a part of SEO that can increase your ranking but can also get you into trouble. Search engines love quality links, but if you are using black hat methods for your links well than your website could be shut down. Black hat methods are methods use that are against search engines terms of service.
You need to add quality, and relevant links to your blog don’t create fake websites or use sketchy software to build backlinks. You can use backlinks, reciprocal links, and outbound links.
- Backlinks – is when your blog has quality information, so people link to your blog in their posts as a reference.
- Reciprocal links – is when you and another blogger agree to link to each others content.
- Outbound links – are links that take someone to another web page off your site. I recommend setting up outbound links to open in a new tab or window.
For link building, there are several websites which end up buying backlinks to improve the search engine ranking. But did you know Google has been using Google Penguin, which detects the sites that are using spams to get more links to their websites? The easiest way to get a link to your website is Guest Posting. Guest Posting is when you write an article on someone else’s blog that links back to your site. To get started, write unique content that attracts other industry leaders you can partner with via guest posts.
Keep Viewers Coming Back For More.
After you succeed in getting some organic traffic, what are you suppose to do next? Once a visitor visits your website, what will they do next? After reading your blogs, they will simply leave. If your content is helpful and engaging, hopefully not! You want your visitors to become fans of your content and return readers on your blog. Having people back on your website is crucial. So how are you going to do that?
Well, it’s pretty simple. Just ask ’em to subscribe!
Though you may have Facebook or Twitter accounts, you want to ask your visitors to subscribe through emails. You might not always check your twitter or Facebook account, but you will definitely want to manage your emails at least once a day. By staying up to date with your email list, you can engage your viewer on a highly marketable platform. Do not forget to send newsletters to your subscribers with new offers and relevant content to keep them updated what’s coming next.
How To Get Organic Traffic To Revisit Your Blog:
Personalize your website by sending viewers to customized landing pages. These landing pages can provide a unique experience that solves a specific problem your viewers might be having. Provide both the new and old visitors with enticing and relevant information.
In each blog post, add what’s coming in next weeks blog post. Also, while doing all this makes sure your most popular content is at the forefront of your website, so it’s easy to find. Create a good user experience by designing your site to be clean and efficient. Don’t forget to make sure that the site is optimized both on phone and computer.
Use the Power of Social Media
Social Media can do wonders to you increase your traffic. Organic traffic is all about the popularity of your site in search engines. When you build a presence on Social media, your website and brand will have the opportunity to gather a fan base. Strategically using social media will get more people interested in your site products and services.
All these methods will effectively increase your organic traffic. The only thing you need to avoid is using unethical practices. Just give your customers what they want- information, quality advice, and insight.
Use Long tail-Keywords
While choosing keywords don’t go for keywords that are commonly searched on the internet, go for keywords that relevant and specific to your product or service. Instead of writing an article called “laptop review” try “Best gaming laptops of 2019,” this is an example of long-tail keywords. With time, the search engines will identify what your blog or website is about based on the keywords. This will boost your content to rank higher in the search engine and increase your organic traffic.
Encourage Incoming sites
The sites that are prioritized by Google have a lot of incoming links from other trustworthy sites. You have to encourage your clients, co-bloggers, friends, family, and other close acquaintance bloggers to link to your website. Going to network events in blogging communities as well as niche-specific events can help you gather links for your website. The more incoming links you have, the higher rank you will get for your search engine. As a result, your website will come in front of the eyes of targeted organic customers. Just be careful that you don’t add any spam or broken links to your content, which can hamper your websites’ rank.
Related Questions
What is the difference between organic and paid traffic?
The most significant difference between organic and paid traffic is websites do not pay for organic traffic. Paid traffic comes from paying for advertisements and paid links that lead back to your site. Paid traffic websites may pay social media for advertising or may engage in pay per link advertising.
It should be noted that organic traffic is more beneficial than non-organic traffic since they provide long term results for your website. Plus organic results are more trustworthy than the inorganic ones.
How to access organic traffic data in Google Analytics?
The best way to access organic traffic data is Google Analytics by selecting the “Acquisition” button in the left sidebar menu of google analytics. Next, you need to click the “Campaigns” menu & then select the “Organic Keywords.” Through this, you can check the number of people visiting your website through your search engines such as Bing, Yahoo, or Google. Also, you can see the percentage of your organic traffic.
Why is Organic traffic better than Paid traffic?
Though both are important for your website, Organic traffic is better than paid traffic in several aspects. Organic traffic or organic customers who come directly from the search engine’s result tends to stay on your website for longer. You can only gain organic customers if you provide relevant, good quality, frequent contents. But paid traffic customers come very fast but only stay for a short time. Plus to increase organic traffic, you do not need to pay, but for pay traffic, you have to pay for website views.
Bottom Line
Now that you know what organic traffic is and how to gain it, what are you waiting for? Work on your website’s content and follow the steps and tips mentioned above to grow organic traffic. Remember though increasing organic traffic is not a quick and easy road, in fact, it’s a long process, your hard work will pay off in the end! Once your website gets the popularity and recognition it deserves, no one can stop you from getting success in your online business.
